Key Topics: Business Manager setup (without the overwhelm) Pixel installation in 2 minutes Simple ad structures for product testing The “$5/day” budget starter strategy
Key Topics: The 3-part hook formula for e-commerce Pain-point vs transformation-led copy Call-to-action do’s and don’ts Bonus: Swipe file of 10 proven ad copy examples
Key Topics: CBO vs ABO: when and why 3 campaign structures that suit product-based brands Simplified testing to scale method Avoiding the “boost post” trap
Key Topics: What to look at daily vs weekly CPM, CTR, ROAS: understand what matters (and what doesn’t) How to make changes based on performance data Bonus: Ad audit checklist
Key Topics: How to see when you Agency was last in your Ad account. Managing Meta ads in-house — what’s actually required Building your lean internal system or VA workflow
Key Topics: Scaling rules: horizontal vs vertical Retargeting warm audiences properly When to kill, scale, or duplicate ads Building evergreen high-ROAS campaigns Bonus: 7-figure ad account walkthrough (case study style)
Key Topics: Ad-to-product-page alignment CRO tips: above-the-fold copy, images, and CTA Bonus: Product page audit checklist
50% Complete
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