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The 7 Ad Metrics Every E-Com Store Tracks
(And How You Can Too)

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Clear definitions for each metric (no jargon)

Benchmarks to aim for in 2025

How to pull each metric inside Meta Ads Manager

 About Sarah

E-Commerce Strategist. Ad Nerd. Business Fixer.

I’m Sarah Quinney, a 7-figure brand founder and digital marketing strategist who’s obsessed with fixing broken funnels, scaling Meta Ads, and helping online store owners take back control of their business growth.

I’ve spent 15+ years in e-commerce—testing what works (and what seriously doesn’t). My approach is hands-on, no-fluff, and results-focused. When you learn from me, you’re not getting recycled info from a course—I’m in the trenches daily, running ads, optimizing websites, and growing real stores like my own brand, Boardsox.

I created SarahQuinney.com to give e-commerce founders like you the tools, strategies, and support to scale profitably—without the agency price tag or the burnout.

Let’s fix what’s not working and grow what is.

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